Author: Rich Low
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Your B2B SAAS is not Enterprise ready and heres why
Transitioning from serving small to medium-sized businesses (SMBs) to targeting enterprise clients is a significant milestone for any B2B SaaS company. However, many startups stumble at this critical juncture, assuming that a great product alone will seamlessly attract large-scale enterprises [wrong]. The reality is quite different. Enterprise customers have stringent requirements and expectations that go…
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How Product Teams Evolve as Your Business Grows: When and How to Scale Your Teams
At the early stages of a business, you likely start with a small, scrappy team where everyone wears multiple hats. But as your business grows, so does the complexity of managing products, customers, and internal processes. Understanding when to split your team, how to structure reporting lines, and which skills are needed at each stage…
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Product Overview Template (One Pager)
1. Product Name • Name of the product: _______________________________ 2. Tagline • A brief, catchy description (1 sentence) that sums up the product’s value proposition: __________________________________ 3. Target Audience • Who is this product for? (e.g., small business owners, SaaS companies, consumers interested in fitness, etc.): __________________________________ 4. Problem Statement • What problem does this…
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Help Me with My Pricing: I Have a SaaS for Gyms, How Should I Price It?
Reader Question: “Help me with my pricing. I have an app that is used by gyms to manage and bill customers. We sell this SaaS to gyms to help them run their businesses. I am a bit stuck on how to price things, can you help?” Pricing is one of the toughest challenges for any…
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3 Surprising Emerging Product Trends We’re Seeing in 2025
As we kick off 2025, the product management landscape is transforming in ways we never anticipated. Economic shifts, the rise of AI, and ethical dilemmas have reshaped not just how PMs work but what they work on. Below, we explore three surprising trends shaping the future of product management—and what they mean for PMs navigating…
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How We Built an AI Cold-Calling Bot That made 2K calls for $17K—6 Key Lessons You Can Use Without the Costly Learning Curve
Imagine replacing a portion of your outbound calling team with an AI Cold-Calling Bot that can talk to customers, book meetings, and even handle objections—all while following strict compliance rules. That’s exactly what we did for a solar panel installer. Our AI agent, “Jason,” dialled 2,000 customers, and from this experiment, we gained deep insights…
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Product Management for Founders: The 101 Guide
As a founder, you’re responsible for wearing many hats—leading your team, pitching to investors, and, perhaps most importantly, defining your product. You are the driving force behind the vision of your product, but that doesn’t necessarily mean you’re an expert in product management. Whether you’re a first-time founder or scaling your business, understanding the fundamentals…